Baby Rockefeller

 
Mission: Create humorous viral vehicle to promote multiple businesses
 
Cost to develop: $350 (actors and equipment rentals)
 
Why: As you may know, I’ve been involved with a group of individuals that have done stand up and sketch comedy.  Because these individuals all hold down real jobs, we thought to combine our talents and abilities together to promote our businesses.  Zebra Media, Bauer Graphics and Actual Industries came together to write, film and produce this video.   I personally wrote the script and helped design the graphics used in the video. 
 
Result:  This video helped Actual Industries score the production of “The Secret of Nike Air” campaign which launched last month.   We are hoping that as this video makes the rounds on YouTube, Funny or Die, Break.com and we will spread our brand out to a million viewers by the end of 2010.