Mini Shoebox and Package Designs
Bauer Graphics worked alongside the NBA to create a new retail shoebox for their line of footwear. We had been approached by the NBA for this project after their product managers saw the shoebox we created for the Nike Gift Card retail team. They were looking for a similarly strong, branded piece to unveil their new line of shoes at retail.
We began as we do every branding project with an assessment of where they are with their brand and with their vendors at retail. Our work with Nike has given us access and insights to how retail outlets view new product which allowed us to avoid a few pitfalls when it came to brining these boxes in to retail. Additionally, we have worked with several package and box makers that allowed the NBA to hand this project over to us and have Bauer Graphics manage, print and deliver the project from start to finish.